Client
Wacom Technology Corp.
Dates
February-October 2025
Media Produced
Video
Scope
Artist-led campaign for Wacom's new Movink Pen Tablet
This film follows award-winning author and illustrator Lara Pickle, celebrating her advocacy for mental health in the creative process. We dove into her belief that diverse artistic practices spark new ideas, and showcased how her Wacom tablet effortlessly brings those ideas to life.
Our mission was to capture the very essence of Lara's inspiration by immersing ourselves in her world and celebrating its beautiful peculiarities.
A fantastic collaboration with the Wacom team, a brand that truly puts artists first.
Elizabeth G, Senior Social Media Specialist
“Irene went above and beyond our expectations. So often, branded content leans into the obvious, but Irene built a story that seamlessly and tastefully wove in the product. The result was more than just social content—it felt editorial, refined, and absolutely worthy of a landing page feature. From a creative and production standpoint, it’s truly one of the most beautiful videos we’ve ever shared”.
Frames from the film.
